Episode 2

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Published on:

7th Dec 2022

02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand

When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a different side of B2B Marketing.

Sandra and Jane chat about:

  • making events work for demand generation in 2022
  • shifting your career path from PR to Marketing leadership]
  • the joy of building a marketing plan and team from scratch
  • keeping a hunger for learning
  • ^^ especially because as we all know, the only thing constant in marketing is change
  • how Gen Z is changing the landscape for women in marketing

Notable Mantras from this conversation:

  1. Ask the questions. Be that person - we all need her.
  2. Done is better than perfect.
  3. Show up in a bigger way - Take up space.
  4. Lead by example [for your team].
  5. API: Assume Positive Intent.

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Guest: https://www.linkedin.com/in/sandraproulxrand/

** At the time of recording, Sandra was VP Corporate Marketing at Thrasio. She is now VP Marketing at GETIDA.

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra