01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove

In this episode, Jillian Ryan, Senior Director, Content Strategy at Brightcove, talks all things content marketing:

• content marketing strategy
• speaking to and connecting with your audience
• getting your work to rank on the SERP
• the importance of ensuring high quality valuable content
• repurposing content for all teams to leverage
• and so much more.

Jillian asked key questions in this episode:

1. How do you measure authentic storytelling?
2. What are you adding to the conversation?

And we also discuss:

• how to handle constructive feedback (and when to ignore it).
• the transition from journalism to marketing

Mentioned in episode:

StoryBrand with Don Miller: https://storybrand.com/

M2M community: https://www.linkedin.com/company/marketers2marketers/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Guest: Jillian Ryan: https://www.linkedin.com/in/jillianryanwriter/

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