Episode 3

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Published on:

21st Dec 2022

03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems

In this episode, Trinity Nguyen, VP Marketing & Account Development at UserGems, chats about the importance of multi-threading, sales and marketing alignment, and Account Based Marketing (ABM) attribution.

This in-depth chat dives into:

ADRs/ SDRs/ BDRs - should they report to sales or marketing?

How do you align Sales and Marketing? Align your goals - and compensation.

Clear attribution windows and hyper focus for ABM success.

Self-reported attribution: does it work?

The importance of an experimental budget.

What channels should we double down on.

Mentioned in episode:

UserGems: https://www.usergems.com/

Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra