40: How Internal Marketing Can Create Authentic Employee Advocacy - with Kerry-Ann Stimpson, CMO at JMMB Group
In this episode of Women in B2B Marketing, host Jane Serra speaks with Kerry-Ann Stimpson, CMO at JMMB Group and Host of The Internal Marketing Podcast. Kerry-Ann shares her journey into marketing, her passion for the field, and the challenges she's faced.
She discusses the concept of internal marketing, emphasizing its importance in engaging employees and fostering a positive company culture. Kerry-Ann also talks about employee advocacy on social media, the role of internal marketing in her job, and the benefits of her personal podcast. Lastly, she shares her approach to maintaining strong relationships with her team in a remote work setting.
Kerry-Ann and Jane discuss:
- Internal Marketing and Employee Advocacy
- What internal marketing is and its distinction from internal comms
- How internal marketing promotes engagement, breaks down silos, and creates an emotional connection with the brand
- Employee Advocacy as a RESULT of proper Internal Marketing
- Defining advocates and their presence in the digital space
- Allowing employees to be authentic in their content creation and sharing
- Monitoring and tracking employee advocacy efforts
- Collaboration between employees' personal passion projects and the company brand
- Maintaining Relationships and Connection in a Remote Work Environment
- Creating your personal PR plan
Key Links:
Guest: Kerry-Ann Stimpson - https://www.linkedin.com/in/kerryastimpson/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
JMMB Group - https://jm.jmmb.com/
The Internal Marketing Podcast - https://the-internal-marketing-podcast.simplecast.com/
