41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp

In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape.

Melissa talks through:

• titles and their significance: Chief Creative Officer vs. Chief Marketing Officer
• building a Strong, Differentiated, Memorable Brand
• the misconception of overnight success
• how ClickUp initially cast a wide net to reach a broad audience and gradually focused on specific personas to create targeted campaigns
• her team's strategy behind their Superbowl ad
• creating a cohesive brand identity
• the importance of aligning with the company's vision and leadership
• why taking Risks is necessary in Marketing
• when, how, and why to go head to head against your competitors
• how difficult situations can turn out to be blessings in disguise
• the Competitive Advantage of Naivete

Key Links:

Guest: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/