39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly
In this episode of Women in B2B Marketing, host Jane Serra welcomes Jessica Gilmartin, a three-time CMO with experience at Google, Dell, Lehman Brothers, and Calendly. Jessica shares her career journey, from investment banking to starting a successful yogurt business, and her transition into marketing.
She discusses the importance of data-driven marketing, the 3 most undervalued marketing roles, and the significance of creating meaningful content. Jessica also emphasizes the importance of a learning environment, open communication, and addressing performance issues within a team. She concludes by advising listeners to prioritize their passion over societal expectations.
Jessica walks us through:
- Understanding your target market
- Why the CEO should be a BIG factor in your next career move
- The role of data and hyper-personalization in marketing
- 3 Most undervalued marketing teams: Analytics, Project Management, and Solutions Marketing
- Creating content that is different, unique, and high-quality
- Fostering an environment of psychological safety, accountability, and feedback
- Recognizing when someone is not successful in their current role - and how to handle this as a manager
- Acknowledging culture bugs
- Creating a happy team
- Following our passions
Key Links:
Guest: Jessica Gilmartin - https://www.linkedin.com/in/jessicagilmartin/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Calendly - https://calendly.com/
