Episode 39

full
Published on:

15th Nov 2023

39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly

In this episode of Women in B2B Marketing, host Jane Serra welcomes Jessica Gilmartin, a three-time CMO with experience at Google, Dell, Lehman Brothers, and Calendly. Jessica shares her career journey, from investment banking to starting a successful yogurt business, and her transition into marketing.

She discusses the importance of data-driven marketing, the 3 most undervalued marketing roles, and the significance of creating meaningful content. Jessica also emphasizes the importance of a learning environment, open communication, and addressing performance issues within a team. She concludes by advising listeners to prioritize their passion over societal expectations.

Jessica walks us through:

  • Understanding your target market
  • Why the CEO should be a BIG factor in your next career move
  • The role of data and hyper-personalization in marketing
  • 3 Most undervalued marketing teams: Analytics, Project Management, and Solutions Marketing
  • Creating content that is different, unique, and high-quality
  • Fostering an environment of psychological safety, accountability, and feedback
  • Recognizing when someone is not successful in their current role - and how to handle this as a manager
  • Acknowledging culture bugs
  • Creating a happy team
  • Following our passions

Key Links:

Guest: Jessica Gilmartin - https://www.linkedin.com/in/jessicagilmartin/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Calendly - https://calendly.com/

Show artwork for Women in B2B Marketing

About the Podcast

Women in B2B Marketing
A weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

Profile picture for Jane Serra

Jane Serra