Episode 38

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Published on:

8th Nov 2023

38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct

In this special *crossover* episode of Women in B2B Marketing, host Jane Serra reunites with two kickass women podcasters: Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct with Corrina & Taylor. Freshly back from attending an amazing event by Pavilion, GTM 2023, the women reunite to discuss what worked, what didn't, and what learnings we can apply to hosting and attending future events.

Jane, Melissa, and Corrina talk through:

  • How events can provide a pocket of happiness and connection in a difficult world
  • Nailing the Target Audience
  • Balancing the Event Structure
  • Importance of Diversity in keynote speakers
  • Tips for attending events
  • Being intentional and present in conversations
  • Building connections and inclusivity at events
  • Seeking feedback and self-reflection
  • Planning and executing successful events
  • Extending the Life of Events
  • Disruption of Traditional Event Models

Key Links:

Host: Melissa Moody - https://www.linkedin.com/in/melissammoody/

Host: Corrina Owens - https://www.linkedin.com/in/corrina-owens/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

2 Pizza Marketing - https://www.2pizzamarketing.com/

Direct with Corrina & Taylor - https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099

Purple Cork - https://www.purplecork.wine/

Wednesday Women - https://www.linkedin.com/company/wednesday-women/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra