Episode 19

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Published on:

28th Jun 2023

19: The LinkedIn Advantage: Unleashing the Power of Personal Brands for Maximum Reach & Revenue - with Mandy McEwen, Founder & CEO of Mod Girl Marketing

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Are you struggling to make an impact on LinkedIn? Wondering how to navigate the ever-changing algorithm and increase engagement? In this episode of Women in B2B Marketing, host Jane Serra sits down with Mandy McEwen, THE LinkedIn guru, to uncover the most valuable lesson for success on the platform.

So, what's the secret? It's all about personal branding. Mandy shares her insights on how companies can leverage their employees' personal brands to grow their online presence. She reveals the biggest changes on LinkedIn, including the shift towards valuing human connections over company pages. Mandy also provides practical tips on content creation, engagement strategies, and the power of commenting.

Mandy walks us through:

  • The importance of personal branding on LinkedIn
  • Changes in LinkedIn's algorithm and engagement strategies
  • Hashtags, Keywords, and SEO on LinkedIn
  • The power of a good comment
  • How to leverage AI tools - she shares a great (free) one!
  • New LinkedIn tools for B2B prospecting
  • Why companies cannot neglect to leverage People and Relationships on LinkedIn
  • Building a genuine community on LinkedIn

If you're ready to take your LinkedIn game to the next level, this episode is a must-listen. Get ready to build a genuine community, provide authentic value, and transform your LinkedIn presence.

Key Links:

Guest: Mandy McEwen - https://www.linkedin.com/in/mandymcewen/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Mod Girl Marketing/ Luminetics - https://www.luminetics.io/

Richard van der Blom (LinkedIn algorithm guru) - https://www.linkedin.com/in/richardvanderblom/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra