Episode 20

full
Published on:

5th Jul 2023

20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC

In this podcast episode, host Jane Serra chats with guest Nicole Leffer, a tech marketing leader and CMO AI (Artificial intelligence) advisor. They discuss Nicole's background in marketing and her transition into the B2B SaaS space, where she now helps companies leverage AI in their marketing strategies.

They delve into the topic of generative AI, specifically large language models like GPT-4, explaining how they work and their applications in content creation. Nicole also provides advice on using AI systems for writing style, voice training, content creation, SEO optimization, and marketing strategy development. She emphasizes the need for human involvement and fact-checking in the AI process.

Nicole and Jane discuss:

  • Differences between GPT-3 and GPT-4
  • The continuous learning and improvement of AI models
  • How to create a prompt for an AI system to analyze writing style, tone, and voice
  • Nicole'S step-by-step process for using AI to generate a blog post
  • The current limitations of AI
  • Using AI for problem-solving and research
  • Common mistakes of underestimating AI's capabilities and overestimating the need for complete automation
  • What are "Hallucinations" in the world of AI
  • The importance of human involvement when leveraging AI
  • Getting started with AI - what to do what not to do, and what to keep in mind

Key Links:

Guest: Nicole Leffer - https://www.linkedin.com/in/nicoleleffer/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Work with Nicole - https://nicoleleffer.com/ai-advisor-links/

How to use ChatGPT + Anyword to craft marketing copy that performs - https://www.linkedin.com/feed/update/urn:li:activity:7071994914909147136/

Nicole's Voice-Training Prompt - https://www.linkedin.com/feed/update/urn:li:activity:7074164063026429952/

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Women in B2B Marketing

About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

Profile picture for Jane Serra

Jane Serra