Episode 18

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Published on:

21st Jun 2023

18: Privacy in B2B Marketing: Best Practices for Building Customer Trust - with Jodi Daniels, Founder & CEO of Red Clover Advisors

In this episode of the Women in B2B Marketing show, host Jane Serra speaks with Jodi Daniels, Founder and CEO of Red Clover Advisors, about the importance of privacy for both B2B and B2C marketers.

Jodi emphasizes the need for accurate data collection, data hygiene, and transparent communication with customers. She also discusses the impact of recent privacy laws on B2B and B2C marketers and predicts that more states will pass privacy legislation in the future.

Jane and Jodi discuss:

  • Differences between privacy concerns for B2B and B2C marketers
  • The Impact of Recent Laws on Cookies and Data Collection
  • Tips for exporting and importing data
  • Common mistakes in cookie banners and privacy notices
  • The importance of building trust with customers before collecting data
  • Risks of using AI in relation to privacy
  • Which tools to leverage - and which to avoid - when it comes to privacy
  • What companies are doing privacy right

Tune in to learn how to build trust with customers through solid privacy practices and avoid costly privacy breaches.

Key Links:

Guest: Jodi Daniels - https://www.linkedin.com/in/jodihoffmandaniels/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Red Clover Advisors - https://redcloveradvisors.com/

She Said Privacy/He Said Security Podcast - https://open.spotify.com/show/5q8B2oYUPajIvmvZiLa4K4?si=d952a3d9b1dd4778


Book Recommendations:


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About the Podcast

Women in B2B Marketing
A weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra