91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative interview processes. The episode concludes with Kelly's advice on effective time management and the value of mentorship in professional growth.

Kelly and Jane talk through:

• Kelly's career journey from agency roles to in-house marketing positions.
• Insights on B2B marketing strategies and audience engagement.
• The importance of operational excellence and prioritization in marketing.
• Challenges and rewards of marketing to marketers.
• Enhancing brand visibility and mindshare through various channels and authentic content
• The evolving landscape of virtual and in-person events in marketing.
• Moving the BDR team under marketing for improved communication and collaboration
• Strategies for effective team management and collaboration.
• The significance of cultural fit in hiring and team dynamics.
• Innovative approaches to the interview process for marketing roles.
• The role of mentorship and relationship-building in career development.
• Time management techniques for professionals in fast-paced environments.

Key Links:

Guest: Kelly Cheng: https://www.linkedin.com/in/kellyhcheng/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung: https://www.goldcast.io/blog-post/linkedin-lessons-encore