Episode 16

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Published on:

24th May 2023

16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry

In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP Revenue at Levitate Foundry, to discuss her career path from politics to B2B marketing - and why Partner Marketing is her top B2B Strategy.

Ashley and Jane dive into:

  • Ashley's career path from politics to partnerships: and how marketing is leveraged across it all
  • the importance of storytelling, whether selling a platform or an agenda
  • building relationships with people from all walks of life
  • creating win-win-win situations for everyone involved with partner marketing
  • the unfortunate trend of layoffs in partner marketing
  • the importance of executive buy-in when it comes to Partnerships
  • the benefits of having partnerships, marketing, and sales under one person
  • being intentional about your career and where you spend your time

Key Links:

Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Levitate Foundry - https://levitatefoundry.com/

Our Village United - Elevate - https://ourvillageunited.org/elevate/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra