Episode 15

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Published on:

10th May 2023

15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedIn

This episode of Women in B2B Marketing features an interview with Purna Virji, Principal Consultant, Content Solutions at LinkedIn and author of High Impact Content Marketing (coming out July 3, 2023).

Jane and Purna discuss Purna's journey in writing her book, her extensive background in content marketing, and her experience working with different industries.

Purna talks all about high-impact content, including:

  • the importance of diversity, equality, and inclusion in content marketing
  • leveraging wording, language, and visuals to break stereotypes
  • how to effectively study your audience
  • her approach to creating high-impact content
  • repurposing content so it can live many lifetimes
  • designing for one, solving for many
  • understanding audience needs
  • starting with the why when creating content
  • finding her purpose
  • advice on finding a mentor and mentoring others

Key Links:

Guest: Purna Virji - https://www.linkedin.com/in/purnavirji/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Pre-order Purna's Book, High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective, here:

Straight from the publisher: https://www.koganpage.com/product/high-impact-content-marketing-9781398608436

On Amazon: https://a.co/d/fUuL6kL

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra