Episode 10

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Published on:

15th Mar 2023

10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential

** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **

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Listen to seasoned 20+ year marketing leader, frequent industry speaker, mentor, board member, and DEI advocate Sharon Harris, CMO, Digital Commerce at Ascential. From work-life balance to creating better connections via your marketing channels, Sharon turns our focus to the humans behind B2B Marketing - and our customers, prospects.

This enlightening episode is very timely with the current state of B2B, SaaS, and the overall economy. I hope it inspires you to take control of what you can and accept what you cannot.

Sharon shares inspiring takes on:

  • Her career path from investment banking to marketing leadership
  • The importance of storytelling in all depths of Marketing
  • Why she doesn't believe in work-life balance
  • Showing up authentically and fully in all aspects of your life
  • Creating a culture of collaboration
  • Her keys to a successful, productive, and balanced day
  • Creating content that is both informative and entertaining
  • Why we all need more levity in our lives right now
  • Finding opportunity through adversity - it's never the end, only a new beginning
  • Focusing on your accomplishments, not your setbacks

Key Links:

Guest: Sharon Harris - https://www.linkedin.com/in/sharon-harris/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Sharon's Recommendations:

Mastering Metail - https://podcasts.apple.com/us/podcast/mastering-metail/id1633426767

3 Years Ahead - https://podcasts.apple.com/us/podcast/3-years-ahead/id1646610100

A Dose of Black Joy and Caffeine - https://podcasts.apple.com/us/podcast/a-dose-of-black-joy-and-caffeine/id1626574207

Lighter by Yung Pueblo - https://www.amazon.com/Lighter-Connect-Present-Expand-Future/dp/0593233174

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra