Episode 9

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Published on:

8th Mar 2023

09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor

**BONUS EPISODE** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share!

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From marketing leadership roles at large brands like Salesforce and Cisco, to running marketing at start-ups and SMBs, 20+ year marketing expert Karyn Scott walks through what she's learned at each - and why she's now diving into being a Fractional CMO.

In this episode, Karyn talks about:

  • How she found herself becoming a Fractional CMO - and what it's like so far!
  • The importance of letting everything hit you to see what sticks
  • Why communication is a superpower for all marketers
  • Finding what lights you up
  • How (and why) to create a personal board of directors (I love this!)
  • Getting started as an advisor or board member
  • Mentorship - why it matters, how to begin
  • Her 2 top pieces of advice

Key Links:

Guest: Karyn Scott - https://www.linkedin.com/in/karynscott/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

TrueBridge Network: https://truebridgenetwork.com/

Global Mentorship Initiative: https://globalmentorship.org/

Park & Battery: https://www.parkandbattery.com/

FarmWise: https://farmwiselabs.com/

How I Built This [podcast]: https://www.npr.org/series/490248027/how-i-built-this

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra