Episode 6

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Published on:

1st Feb 2023

06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email

What a raw, candid chat with Jen Capstraw - a woman of many titles, including President & Co-Founder of the high-impact community Women of Email, Co-Host & Co-Creator of acclaimed podcast Humans of Email, frequent (and inspiring) public speaker, and Fractional Evangelist at her own consulting company.

Important to Note that Jen is taking a sabattical at the time of this recording and episode publication. **Thank you for still taking the time to chat with me, Jen!**

Jen talks us through:

  • Her unique career path from 6x award winning journalist to passionate and renowned Email Marketing guru
  • Why there's a need for communities like Women of Email (and the amazing impact they have had)
  • The Broken Rung Theory & the gender pay gap in email marketing
  • The importance of investing in yourself - even if you need to charge your credit card
  • How/ why to embrace feedback, challenges, and different perspectives
  • And that time she screamed "you're a sexist!" at her company's president (spolier: he deserved it)

Mentioned in this episode:

Women of Email - https://womenofemail.org/

Emfluence - https://emarketingplatform.com/

The Ins and Outs of a Strategic Nurture Campaign - https://jen.tips/nurture

Key Links:

Guest: Jen Capstraw: https://www.linkedin.com/in/jencapstraw/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra