Episode 5

full
Published on:

18th Jan 2023

05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software

In episode 5, Kestrel Lemen, Senior Strategist at Seguno Software and "Queen of Email Marketing" in my eyes, goes deep into the status of email in 2023.

Kestrel covers all things e-mail marketing, including:

  • Her forever-love of Bronto <3
  • What metrics matter now in Email Marketing
  • How/ when Open Rates are still worth looking at (maybe)
  • B2B vs B2C Email Marketing: the real difference
  • The importance of bulletproof (table-based) buttons
  • Secrets to mastering your subject lines
  • What to test, test, test
  • The "Golden Rule" of Email marketing

Key Links:

Guest: Kestrel Lemen: https://www.linkedin.com/in/kestrellemen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Mentioned in this Episode:

Women of email: https://womenofemail.org/ (per Kestrel, the Facebook group is really awesome)

Email Geeks Slack: https://email.geeks.chat/


Tools Referenced:

Litmus: https://www.litmus.com/

Email on acid: https://www.emailonacid.com/


*Bonus Tip*

Good place to find email examples: https://reallygoodemails.com/


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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra