Episode 78

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Published on:

11th Sep 2024

78: Community-Market-Fit & The Importance of Flexibility for B2B Leaders - with Noosh Baratpour, Co-Founder and CMO at Formaloo

In this episode of "Women in B2B Marketing," host Jane Serra interviews Noosh Baratpour, Co-Founder and CMO of Formula. They discuss Noosh's transition from web development to marketing, her entrepreneurial journey, and the founding of Formaloo, which focuses on automation for startups. Noosh emphasizes the importance of flexibility and community engagement in entrepreneurship. She shares insights on managing a marketing team, prioritizing customer engagement, and leveraging community feedback for product development. The episode provides valuable advice for marketing professionals on adapting to industry changes and fostering a supportive community to drive growth.

Noosh and Jane discuss:

  • The founding and mission of Formaloo, focusing on automation for startups.
  • The significance of flexibility and adaptability in marketing and entrepreneurship.
  • Strategies for community engagement and building a supportive user environment.
  • The role of community-driven feedback in product development.
  • Insights on managing community dynamics and addressing user concerns.
  • The concept of "community market fit" and its impact on product-led growth.
  • Why marketing leaders can't be obsessed with KPIs.
  • The importance of intrinsic motivation over incentives for community engagement.
  • Career journey lessons, including the value of networking and volunteering.
  • Advice for aspiring marketers on leveraging technical skills in marketing strategies.


Key Links:

Guest: Noosh Baratpour: https://www.linkedin.com/in/noosh-baratpour/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra