Episode 71

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Published on:

24th Jul 2024

71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic

In this episode of "Women in B2B Marketing," host Jane Serra interviews Natalie Marcotullio, the Head of Growth and Operations at Navattic. They explore Natalie's journey into B2B marketing, her insights on the evolution of SEO, and the importance of creating valuable content. Natalie emphasizes brand awareness and value creation over direct conversions, and discusses the collaborative development of a buyers report with Chili Piper. The conversation also highlights the impact of digital platforms like LinkedIn on professional networking and the significance of understanding customer needs and sales enablement.

Natalie talks through:

  • The evolution of SEO and its current relevance in digital marketing.
  • The importance of creating valuable content that addresses customer needs.
  • Collaboration on a buyers report with Chili Piper to enhance B2B buying experiences.
  • Strategies for measuring success focused on brand awareness rather than direct conversions.
  • The significance of understanding customer pain points and sales enablement.
  • Challenges and successes of working in a small marketing team within a larger organization.
  • How she collaborates with advisors for product and marketing insights.
  • Identifying inefficiencies in business communication and operations.
  • The impact of digital platforms like LinkedIn on professional networking and marketing.
  • The role of word-of-mouth marketing in generating leads and building trust.

Key Links:

Guest: Natalie Marcotullio - https://www.linkedin.com/in/natalie-marcotullio/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra