71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic

In this episode of "Women in B2B Marketing," host Jane Serra interviews Natalie Marcotullio, the Head of Growth and Operations at Navattic. They explore Natalie's journey into B2B marketing, her insights on the evolution of SEO, and the importance of creating valuable content. Natalie emphasizes brand awareness and value creation over direct conversions, and discusses the collaborative development of a buyers report with Chili Piper. The conversation also highlights the impact of digital platforms like LinkedIn on professional networking and the significance of understanding customer needs and sales enablement.

Natalie talks through:

• The evolution of SEO and its current relevance in digital marketing.
• The importance of creating valuable content that addresses customer needs.
• Collaboration on a buyers report with Chili Piper to enhance B2B buying experiences.
• Strategies for measuring success focused on brand awareness rather than direct conversions.
• The significance of understanding customer pain points and sales enablement.
• Challenges and successes of working in a small marketing team within a larger organization.
• How she collaborates with advisors for product and marketing insights.
• Identifying inefficiencies in business communication and operations.
• The impact of digital platforms like LinkedIn on professional networking and marketing.
• The role of word-of-mouth marketing in generating leads and building trust.

Key Links:

Guest: Natalie Marcotullio - https://www.linkedin.com/in/natalie-marcotullio/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/