68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group

In this episode of "Women in B2B Marketing," host Jane Serra engages with Maggie Blume, a Deliverability Consultant at The Luster Group, to delve into the intricacies of email deliverability in the B2B sector. Maggie shares her journey from an introverted accountant to a successful sales professional, emphasizing the power of active listening and asking insightful questions. The discussion covers essential deliverability strategies, such as avoiding spam words, warming up new domains, and the importance of segmentation. Maggie also highlights the value of collaboration between sales and marketing and encourages women to embrace opportunities and build personal brands.

Maggie and Jane discuss:

• Maggie's introverted nature and how it has become a strength in her sales career.
• The value of active listening and asking good questions in sales conversations.
• The importance of focusing on the prospect's needs rather than pushing a personal agenda.
• Understanding the significance of email deliverability for sales and marketing, and its impact on open rates.
• Key steps to improve deliverability, including consulting with software providers and IT teams.
• The impact of subscriber engagement on deliverability and the importance of managing subscriber lists effectively.
• The process of warming up a new domain to make it appear more human and improve email deliverability.
• Collaboration between sales and marketing, and how support content can lead to more leads.

Key Links:

Guest: Maggie Blume - https://www.linkedin.com/in/maggieblume/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/