Episode 68

full
Published on:

3rd Jul 2024

68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group

In this episode of "Women in B2B Marketing," host Jane Serra engages with Maggie Blume, a Deliverability Consultant at The Luster Group, to delve into the intricacies of email deliverability in the B2B sector. Maggie shares her journey from an introverted accountant to a successful sales professional, emphasizing the power of active listening and asking insightful questions. The discussion covers essential deliverability strategies, such as avoiding spam words, warming up new domains, and the importance of segmentation. Maggie also highlights the value of collaboration between sales and marketing and encourages women to embrace opportunities and build personal brands.

Maggie and Jane discuss:

  • Maggie's introverted nature and how it has become a strength in her sales career.
  • The value of active listening and asking good questions in sales conversations.
  • The importance of focusing on the prospect's needs rather than pushing a personal agenda.
  • Understanding the significance of email deliverability for sales and marketing, and its impact on open rates.
  • Key steps to improve deliverability, including consulting with software providers and IT teams.
  • The impact of subscriber engagement on deliverability and the importance of managing subscriber lists effectively.
  • The process of warming up a new domain to make it appear more human and improve email deliverability.
  • Collaboration between sales and marketing, and how support content can lead to more leads.

Key Links:

Guest: Maggie Blume - https://www.linkedin.com/in/maggieblume/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra