Episode 62

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Published on:

22nd May 2024

62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational shifts in leadership aspirations and the hurdles women face in seeking speaking opportunities.

Emphasizing the need for systemic change and allyship, the speakers share personal stories and stress the importance of language in shaping gender roles. They conclude with empowering advice for women to trust their inner voice and challenge stereotypes, urging listeners to spread the word and continue the dialogue for a more inclusive professional landscape.

Nycole and Melissa help us unpack:

  • The importance of addressing disparities in leadership representation for women
  • Generational differences in attitudes towards leadership roles
  • The impact of childhood messaging on women's confidence and career choices
  • Challenges women face in balancing family and professional responsibilities
  • Gender gaps in applying for speaking opportunities and societal conditioning
  • The importance of raising awareness and promoting events to prioritize diversity and inclusion
  • Being mindful of language and stereotypes when it comes to parenting and gender roles
  • Embracing the "second voice" for personal growth and decision-making
  • Encouraging women to challenge gender stereotypes and pursue their goals with confidence

Key Links:

Guests:

Nycole Walsh - https://www.linkedin.com/in/nycole-walsh/

Melissa Moody - https://www.linkedin.com/in/melissammoody/


Host: Jane Serra - https://www.linkedin.com/in/janeserra/


Balancing the Boardroom - https://www.wednesdaywomen.org/post/balancing-the-boardroom-2024

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra