54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetrics

In this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challenges and triumphs of her career, emphasizing the importance of content marketing, account-based marketing, and the impact of events in driving growth. She also touches on the difficulty of measuring event ROI and the "go giver" approach. The episode is a deep dive into Olga's professional growth, her expansion efforts in the US market, and her resilience in the face of personal and global challenges, offering inspiration and practical insights to marketing professionals.

Olga and Jane discuss:

• marketing both SaaS & Services
• a personalized approach to content marketing
• challenges in showcasing the ROI of events
• marketing alignment with the sales and customer success teams
• shifting from a "go-getter" approach to a "go-giver" mindset
• Olga's experience and tips for those considering moving to another country for career and global experience
• transformation from zero brand awareness to a category leader
• gender equality in tech organizations and her intentional choice of the brands she works with
• navigating life transitions - managing career growth while transitioning to a new company, becoming a mom, and dealing with the impact of the war in Ukraine
• the importance of surrounding oneself with supportive and knowledgeable people, particularly women, and investing in personal growth
• Olga's 5 core values that she lives by

Key Links:

Guest: Olga Noha - https://www.linkedin.com/in/olganoha/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

The Go-Giver - https://thegogiver.com/