Episode 52

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Published on:

20th Mar 2024

52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the importance of clear CTAs, the influence of AI on copywriting, and the value of storytelling and emotional connection. Linda's reflections on her self-taught path and the benefits of corporate experience round out a conversation filled with expert advice for B2B marketers.

Linda and Jane talk about:

  • defining and understanding a company's value proposition
  • different approaches to copywriting for various formats, such as ads, landing pages, and emails
  • the impact of overused and meaningless marketing words
  • how certain words in copywriting can change the perspective and engage the reader
  • the use of the Pain Agitation Solution and AIDA frameworks in copywriting for different formats, including landing pages and ads
  • consideration of visuals in relation to copywriting, including the impact of visuals on landing pages and ads
  • conducting customer interviews to ensure the messaging remains relevant
  • clear and relevant call-to-action to avoid bounce rates and increase conversions
  • the impact of AI on copywriting and the importance of human storytelling
  • underrepresentation of women in copywriting and the unique perspective they bring to emotional copy

Key Links:

Guest: Linda Melone - https://www.linkedin.com/in/linda-melone/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Linda's Site - https://thecopyworx.com/

Linda's Podcast - https://thecopyworx.com/podcast/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra