Episode 45

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Published on:

27th Dec 2023

45: Is Your Company Ready for True Global B2B Marketing? - with Nataly Kelly, Founder of Born to Be Global (B2BG)

In this episode of Women in B2B Marketing, host Jane Serra interviews global growth consultant Nataly Kelly. Nataly shares her extensive experience in B2B marketing, including her time as VP of Marketing at HubSpot. The conversation focuses on international and global B2B marketing, with Nataly emphasizing the importance of thorough research, customer engagement, and strategic alignment before expanding into new markets.

Nataly walks us through:

  • Going global from day one thanks to digital channels
  • Considering factors such as product-market fit, pricing, payment methods, and customer retention when expanding globally
  • The halo effect and the importance of talking to customers
  • Determining if a company is ready for international growth
  • When and why businesses should consider having a physical presence or local experts in the countries they want to expand into
  • Complexities and tensions that come with adding new markets
  • Managing global teams and remote work
  • The importance of local perspectives in global strategy
  • Contracting with different entities and legal complexities in global business

Key Links:

Guest: Nataly Kelly - https://www.linkedin.com/in/natalykelly/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/


Born to Be Global - https://borntobeglobal.com/

[Nataly's Book] Take Your Company Global - https://www.amazon.com/Take-Your-Company-Global-International/dp/1523004436

Nataly's Newsletter: Making Global Work - https://www.linkedin.com/newsletters/7139295345749970944/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra