Episode 28

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Published on:

30th Aug 2023

28: Don't Cannibalize, Magnify Your Content Marketing with Strategic Repurposing - with Jess Cook, Head of Content at Lasso

In this episode of Women in B2B Marketing, host Jane Serra interviews Jess Cook, Head of Content at Lasso and co-host of the podcast "That's Marketing, Baby." They walk through Jess's journey into B2B marketing, the importance of copywriting and content creation in the B2B world, and strategies for successful content marketing.

Jess and Jane discuss:

  • how copywriting plays a crucial role in grabbing attention and generating interest
  • limitations of AI in content marketing
  • the repurposing multiplier - repurposing content and leveraging existing assets
  • shifting team goals and individual goals in relation to business needs and growth
  • the importance of branded organic search in increasing brand awareness
  • personal branding and overcoming imposter syndrome
  • Jess's tips for consistent posting on LinkedIn and managing work-life balance

Key Links:

Guest: Jess Cook - https://www.linkedin.com/in/jesscook-contentmarketing/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Lasso - https://www.lasso.io/

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra