Episode 22

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Published on:

19th Jul 2023

22: Elevate your B2B Content Marketing Game to Drive Conversions - with Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug

In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS growth advisor, content strategist, and Founder of Authority Plug. They discuss Lashay's journey in B2B marketing and content creation, as well as various topics related to content marketing, strategy, and the importance of mental health.

Lashay shares her experiences with imposter syndrome and overcoming negativity, and offers insights on the current economic climate's impact on content marketing. They also touch on the rise of fractional executives, the role of AI in content creation, and the importance of storytelling and ROI in content marketing.

Lashay and Jane discuss:

  • Lashay's Transition from E-commerce to B2B SaaS
  • the importance of bottom-of-funnel (BOFU) content for quick wins and revenue attribution
  • creating visual frameworks to help content marketers learn by doing
  • embracing your weaknesses - you read that right!
  • overcoming imposter syndrome to build your personal brand
  • Specificity and strong content in the current economic climate
  • tracking metrics in content marketing with Looker Studio, GA
  • Using case studies to drive conversions
  • Lashay's career hurdles and overcoming setbacks
  • Hustle Culture and Mental Health


Key Links:

Guest: Lashay Lewis - https://www.linkedin.com/in/lashaylewis/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Authority Plug - https://authorityplug.com/

Lashay's Content Marketing Dashboard - https://authorityplug.com/#contentdashboard

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About the Podcast

Women in B2B Marketing
A biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

About your host

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Jane Serra