113: Building the Netflix of Product Marketing - with Katie Berg, VP of Marketing at Klue | REPLAY EP 59
** Originally published on May 8, 2024 **
Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It’s about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you’re not sure you’re ready.
And honestly? I think we could all use a little more of that energy right now - which is why I’m bringing this one back from the archives. Katie’s story of building Klue’s Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.
Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you’d love us to cover next.
– Jane
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In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.
From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue’s media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.
Jane and Katie dig into:
- How the idea for the Compete Network was born (on a run!) and why it stuck
- The scrappy steps Klue took to build a media hub before owned media was “a thing”
- What it really takes to launch and scale multiple shows under one brand
- Why consistency and format matter as much as the content itself
- Lessons learned from producing four podcasts at once - and what Katie would do differently
- How teasers and “movie-style” launches helped Klue’s shows break through
- The future of B2B media hubs
- Why attribution alone isn’t enough - and how qualitative feedback can be a marketer’s gold mine
- Why women need more “f*** it energy” in content creation
Key Links:
Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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