106: The 3Fs of Managing Up: How to Work with Leaders, Consultants, and Teams - with Leanna Adeola, VP Marketing & Chief Brand Strategist at Black Onyx Management, Inc.
In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss the challenges of integrating management consultants, emphasizing transparency and collaboration. Leanna highlights the evolving nature of B2B marketing, stressing the importance of authenticity, relationship-building, and balancing value with sales.
Leanna and Jane talk through:
- Leanna’s career path from agency to in-house to consultancy leadership
- Why her agency background helps her empathize with brand-side complexity
- How she balances in-house marketing with client-facing consulting
- Tactics for making brand messaging stick internally
- How Canva and quick videos help reinforce brand standards
- Advice for building trust when bringing in external consultants
- The 3Fs framework for managing up: Framing, Frequency, For Others
- How to communicate effectively with boards, CEOs, and CFOs
- The human side of B2B: building relationships, not just pipeline
- Why outdated ideas of executive presence are holding us back
- The power of thought leadership and long-term brand affinity
- Her advice: remember what drew you to marketing and protect that spark
Key Links:
Guest: Leanna Adeola: https://www.linkedin.com/in/ladeola/
^^ And follow her on IG: https://www.instagram.com/leannaadeola
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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